Press Releases

See all the latest announcements about Etap Hotel brand.

• 09/13/2011

  Dynamizing its economy brands, the first stone of Accor's new strategy

  Accor, now a pure-player in hotels with the acknowledged three-fold expertise of a hotel operator, hotel franchisor and hotel asset manager, unveils its new strategy and inaugurates a new chapter in its history with the economy brands ibis, ibis styles and ibis budget.

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• 05/03/2011

  Etap Hotels « Shine » for Take That Fans on Summer Tour - UK

  This summer will see the comeback of the decade, with Robbie Williams joining Take That for the first time on tour in 15 years. To celebrate the reunion of the band, Etap Hotel is offering those fans lucky enough to have bagged tickets to the brand’s hotly anticipated “Progress” tour an exclusive Etap Hotel “Shine” package for rooms at selected hotels situated close to the tour venues.

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• 05/02/2011

  Etap Hotel launches an original, off-beat marketing campaign via mobile phones and new online media - France

  On May 10, 2011, Etap Hotel deployed a new marketing strategy through a variety of media, including TV, print, mobile phones, social networks and other online platforms.

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• 04/28/2011

  Belgium: Etap Hotel introduces “The Missing Room”, a quirky new advertising campaign - Belgium

  The word is out: an Etap Hotel room has disappeared! Creating a buzz on the web, in subway stations and in movie theaters, the new advertising campaign invites mystery lovers to track down "The Missing Room” to win exciting prizes. Etap Hotel is a brand of the Accor Group, the European leader in low-cost accommodations.

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• 12/01/2010

  Etap Hotel, the budget hotel leader, is expanding in Europe’s main city centers

  After Geneva, Brussels, Malaga and Berlin in 2010, Accor brand Etap Hotel continues its growth strategy and opens a brand new establishment in Vienna.

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• 09/09/2010

  Etap Hotel Berlin Alexanderplatz, 7th hotel in Berlin and 69th in Germany

  This new Etap Hotel in Berlin offers visitors the excellent alternative of modern, well-located accommodation at a very reasonable price.

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• 10/22/2010

  Sleeping solo saves relationships

  Peaceful nights are just a dream for UK couples as one in four confesses to sleeping in separate bedrooms to escape a partner with unbearable bedtime habits, according to new research released today

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• 06/17/2010

  Etap Hotel reconfirms its commitment to the Tour de France 2010

  An Official sponsor to the Tour de France since 2006, Etap Hotel, the European leader in budget hotels and France’s number one low-price, will appearing in the race’s promotional caravan for the fourth year in a row from July 3 to 25th.

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